Research and learn about actual user needs by finding out how they use your product rather than asking them I was recently invited to be part of an online survey for Dropbox. While the company is quite ubiquitous as a cloud storage company it has moved beyond being just an online storage company that makes … Continue reading Why Dropbox should Not use Surveys for their User Research
Work
Capitalisation of Mother’s Day for Mothers
A better way to capitalise Mother's Day… for mothers
Clayton Christensen and the Influence of Job Theory on my Life
The impact and influence of Clayton Christensen's teachings, especially Jobs Theory or JTBD in my life